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Digital PR World – A Leading Digital Marketing Service Provider for Small Businesses

Covid 19 pandemic has hit everyone really hard, and when we think about small businesses the impact is tremendous. The reasons could be many be it mass layoffs , closures or being financially fragile. But the good news is that, digital marketing has been a savior for these small scale industries. Digital Marketing is not just accessible but is highly cost effective in terms of growth.

Digital Marketing has become an integral part of every company be it small or big. And the biggest reason is , it’s reachability. It is not just about sales but also about the the sustainability of business in long term. It assists in building authority and create brand awareness which allows small businesses to go global. Today consumer is looking for personalized products and small business can exactly deliver, if they use digital marketing to connect with their consumers.

Digital Marketing can promote products and services to your target audience with the use of internet and various digital channels such as websites, social media, email, messengers, etc. You can also reach them by sending emails, appearing on top of Google, engaging through Instagram and Facebook, etc. 

To read more on Digital Marketing checkout the link here

Big companies are financially strong and can afford any number of marketing agencies including digital marketing agencies to market their products, but what about small companies like D2C?

What is D2C Business?

D2C is nothing but Direct to Consumer business. Here the manufacturer or the producers of the products directly sells their products to the consumer. After the arrival of internet D2C business has seen a slight growth. But to tap the true potential it becomes essential for them to use some digital marketing platform that will help them to increase their reachability.

Problems faced by D2C Business

Due to the change in consumer behaviour especially after pandemic , people are more comfortable buying things online. And this has been well understood by the market as well. And that’s why we have witnessed a sudden surge in the D2C business model. More D2C businesses means more and more competition and that’s when survival of the fittest comes into picture.

Most of these companies have budget constraints and cannot afford different digital marketing agencies for different services.

Do We have a Solution?

Of course yes. Every problem has a solution. There are few Digital marketing firms which are giving all the services under one roof and that makes it cost effective and one such agency is Digital PR World.

Know more About Digital PR World

Instead of having 2-3 agencies, Digital PR World offers solutions which covers a 360 degree digital marketing. They have came up with an idea to create certain digital + eCommerce packages for the new/local/small D2C brands so they can afford all the marketing channels. To know more about the packages check out the link here MONTHLY HOLISTIC COMPLETE DIGITAL MARKETING SERVICES PACKAGES – NO AGENCY CAN PROVIDE THIS IN INDIA

Digital PR World is based out of Kolkata with a client base across the country and abroad. They have already served companies of various sizes and industries in creative communication, SEO, risk-mitigating, PR, outdoor campaigns, website designs, and other creative digital marketing services, Amazon Flipkart management and performance marketing services.

Digital PR World offers over 15 services that help businesses of all sizes to take off to new heights. Being an online PR agency their specialization is in Planning Strategies & Execution, Persuasive Communication, Result Driven Content Marketing, Effective SEO, and Creating Visuals That Tell Stories. From 16+ years and working for 500+ clients, they have created value for clients, agencies and products.

Other Services Offered by Digital PR World

  • Brand Launch Campaign Design
  • Performance Marketing ( inclusive of all ads platforms)
  • Influencer Marketing
  • Amazon Account Management
  • Online Reputation Management 
  • Digital PR Launch Plan
  • SEO Services 
  • Creative Digital Marketing Media & Advertising
  • Digital Marketing Packages For Small Business

Do check them out as realistic online PR is just the real need of the hour with companies having so much to share.

They could be reachable as:
http://www.digitalprworld.com
info@digitalprworld.com
+91-9674975029


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Four Digital Marketing Channels Aids In ECommerce Growth

In the mid-1990s, online shopping via e-commerce was in its infancy. But today things have changed and has taken a drastic turn. There is exponential growth in this kind of market and one of the biggest reason is, our encounter with pandemic. Personally I don’t remember going out for shopping in last 2 years. We are six people in our family , all are in different age groups and I can confidently say that online shopping is being popular among all age groups. 

Reasons for Online shopping popularity are :

  • Huge variety of products
  • Better prices with greater discounts and offers
  • Easy shopping and discreet shipping
  • Quick and easy replacement and refund of products
  • Fast delivery
  • Zero Human touch
  • Easy Comparison with other similar products
  • Detailed description about the products and vendors
  • No sales pressure
Source :Global online Consumer Report KPMG International

So, when advantages overpower the shortcomings then why won’t people prefer online shopping?

Ecommerce is growing fast. The rapid adoption of smartphones, easy and affordable access to technology, and the convenience of shopping from anywhere, at any time are the major reasons for the rapid growth of online commerce. In E-commerce business buying and selling completely depends on the internet. Therefore, digital marketing gets into the picture, as it is the only medium to support E-commerce business to grow.

Continue reading “Four Digital Marketing Channels Aids In ECommerce Growth”
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How Can Indian MSME be Empowered? #GrowingBusinessTogether

Most of us are aware that the agriculture sector is one of the biggest contributors in the Indian economy. But how many of us know that MSME sector is second largest with high employment and contribution in terms of foreign exchange earnings. In order to know more about MSME. Lets first understand what defines MSME in Indian context as it differs from county to country.

WHAT IS MSME?

According to Micro, Small and Medium Enterprises Development (MSMED) Act, 2006 , the government of India has defines micro, small and medium enterprises under two categories

1.Enterprises engaged in the manufacture or production, processing or preservation of goods

  • A micro enterprise is an enterprise where investment in plant and machinery does not exceed Rs. 25 lakh;
  • A small enterprise is an enterprise where the investment in plant and machinery is more than Rs. 25 lakh but does not exceed Rs. 5 crore;
  • A medium enterprise is an enterprise where the investment in plant and machinery is more than Rs.5 crore but does not exceed Rs.10 crore.

2. Enterprises engaged in providing or rendering of services and whose investment in equipment and other items not directly related to the service rendered or as may be notified under the MSMED Act, 2006 

  • A micro enterprise is an enterprise where the investment in equipment does not exceed Rs. 10 lakh;
  • A small enterprise is an enterprise where the investment in equipment is more than Rs.10 lakh but does not exceed Rs. 2 crore;
  • A medium enterprise is an enterprise where the investment in equipment is more than Rs. 2 crore but does not exceed Rs. 5 crore.

IMPORTANCE OF MSME IN INDIA

The micro, small and medium Enterprises (MSME) in India include 63.4 million units and accounts for nearly 30% of India’s GDP, employing about 460 million people. The sector also makes up for 33.4% of the India’s output in manufacturing, giving employment to around 120 million Indians, according to CII.  When it comes to exports, the MSMEs contribution is estimated at about 45% of the total exports.

REASONS BEHIND LOW CONTRIBUTION

 Despite such huge contribution, 99% of MSME remain micro in their life cycle. What’s the reason behind this? Well the reasons are many but to name a few, it is due to

  • Lack of standardization
  • Lack of efficiency
  • Lack of consistency
  • Low productivity
  • Low rate of technology adaptation
  • Unfavorable government policies
  • Lack of trusted eco system

But things are changing and definitely changing for good. I have listed few positive changes recommended by government with some doable solutions.

WAYS FOR MSME TO EMERGE STRONGER

Financial Inclusion

As most of the MSME runs on sole proprietorships (an unincorporated business with only one owner who pays personal income tax on profits earned), there entire focus remains on how to save their business from sinking and sustain in the market for longer time, rather than spending time to grow the ecosystem. For this it is important that financial institutions like NBFCs should help them by bringing more financial inclusions. The concept of financial inclusion encompasses all public and private initiatives to bring financial services to those households and MSMEs traditionally excluded from the formal financial sector, and furthermore, to improve and perfect the serviceability of the financial system for the players that are already part of the formal financial circuit. 

Digitization

MSME has always been a labor intensive this leads to poor quality products and low productivity. The study also found that digitization of MSME could expand their contribution to India’s GDP by 10 percentage points, pushing it up to 46-48%. Therefore, it is imperative that MSME attain their full potential and reach to the next level of business growth by adopting technology. Many tech companies are focusing on MSME and making them tech friendly. Large tech companies like Dell, HP, Intel, Vodafone, Idea and WhatsApp came together under the guidance of industry body Confederation of Indian Industry (CII) for project called Tech-Saksham. The project plans to reach out to over 10,000 MSMEs. The tech companies will work with MSME by assisting them with technology, resources and expertise to make sure India’s large MSME base gets digitized.

Company like google has come up with a program in partnership with FICCI called ‘Digital Unlocked’, to provide digital skills to help SMEs to connect with their customer base online, through out the country. Even Facebook has announced ‘Facebook’s VC Brand Incubator Program’ that will focus on helping MSME achieve growth in India by providing them with technology skilling and support. Cisco, one of the largest player when it comes to networking has come up with an initiative called ‘Start Portfolio’ where in, they will interact with 25 MSME everyday to help them go digital.

Atmanirbhar Bharat

Introduction of ‘Make in India’ concept by our Prime Minister helped decentralizing localism by taking pride in indigenous brands, emphasizes resilience and adaptability, and encourages local craftsmanship and employability. Make in India initiative facilitate investment, foster innovation, enhance skill development, encourage employment, and build a sustainable eco-system for the MSME sector in India. This will encourage the idea of making in India for the MSME industry and help amplify their presence across sectors. 

Digital Transaction

The government has come up with many schemes to help micro and small industries. The Production-Linked Incentive (PLI) scheme of the government can be beneficial for the sunrise sectors, including electronics, electrical and machinery.” Many large companies have come up to help MSME by making them work as their ancillaries. Another scheme which is also introduced by the government recently is ‘Fintech’, this is to promote digital transactions in the country, a move that the industry believes will drive adoption of e-payments in smaller cities and spur innovation by fintech firms. This will help MSME to become more sustainable and can survive in a long run.

Adaptability

As a proud Indian, I take immense pride in saying that we as a community are quite adaptable when it comes to change and if the change is for good nothing can stop us. Advancement in technology has always proved to be beneficial not just for riches but for people who struggle with their daily living. Therefore whether its is adapting technology or accepting policies and schemes , MSME are doing every bit to make themselves self sustainable that will help leverage our economy.

Growth Matters Forum is a community for business owners to explore ideas, streamline growth and create an impact. Join the community here.

References

https://www.cepal.org/en/inclusion-financiera-pymes/background

https://www.cepal.org/en/inclusion-financiera-pymes/background

https://www.financialexpress.com/industry/sme/cafe-sme/msme-eodb-atmanirbhar-msmes-how-modi-govts-make-in-india-2-0-is-gateway-to-self-reliance-for-small-businesses/2017162/

https://msme.gov.in/

Pic Courtesy : Kathleen Ellen / Corporatefinanceinstitute / Canva

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Are nutrition and exercise inter-connected to strengthen your muscles?

“If we could give every individual the right amount of nourishment and exercise, not too little and not too much, we would have found the safest way to health.” – Hippocrates

Balanced nutrients and healthy routine exercise go hand in hand just like peas and carrots. One without the other just doesn’t work. As an Image Consultant I always talk about “Image inside out”. Now what does this means? It means managing image is all about developing your inner strength and at the same time reflect them on the outside through your appearance. Similarly, if you are looking for prolonged health benefits and want your body to retain muscle strength even when you age, it is imperative to focus on both diet and exercise at the same time. Nothing exists in isolation. Everything is inter-related.

Contrary to popular belief, exercise alone will not help you with weight loss or stimulate your metabolism.  Healthy eating accounts for roughly 70-80% of the work with exercise being the rest. Too many people think that they can eat crap as long as they exercise. But it is just going to do more harm than good.

If you are looking for perfection, I am sorry to disappoint you, but no one is perfect nor should they expect to be. In life and nutrition, it’s about finding a good or right balance. Proper nutrition and right exercise will help you obtain the body you desire, improve your self- confidence and boost your fitness performance.

There is a 80/20 rule. Aim for healthy nutrition at least 80 percent of the time and exercise accounts for approximately 20 percent of the work. Try to set realistic goals, look for progress and not perfection. As far as exercise is concerned, do not force what your body can’t bare. One thing you need to remember, your metabolism decreases as you get older. So, eat mindful, build a life style which can be maintained and gives you longer, happier and healthier life.

As you age your nutritional need also alter. This is because aging leads to varity of changes in your body like, nutrients deficiencies, decreased quality of life and poor health outcome. But luckily there are things you can do to prevent all of these by taking nutrient rich food and taking the appropriate supplements for example Ensure supplements. #EnsureStrongerInsideOut.

6 Ways To Stay Strong And Healthy As You Age

Do you know that people over the age of 40 may lose up to 10 % of their muscle mass per decade? And the rate of decline may double after the age of 70. But can we do something about it? The answer is Yes! Now let’s understand How?

  • Add Movement

Engage in regular exercise, including resistance training, to maintain muscle and strength. Exercise not just keeps you fit physically but also mentally.

  • Add protein rich diet

Eat good amount of protein from lean meats, eggs and beans. Aim for 25-30 grams of protein at every meal. As we know protein is a muscle building nutrient and while aging bodies process protein less efficiently and need more of it to maintain muscle mass and strength, bone health, and other essential physiological functions.

  • Add balanced nutrients in your diet

Choose a balanced diet full of veggies, fruits, whole grains, proteins and healthy fats. It also lowers your risk of developing chronic health conditions, such as heart disease and diabetes.

  • Add considerate supplements to you diet

Consider adding a nutrition drink to your diet to ensure you’re getting all the nutrients you need as you age. But one needs to remember, they can also have unwanted side effects. Therefore it’s important to understand the supplements you are taking and why you are taking them. Talk with your doctor if you are considering taking a supplement.

  • Add regular health check up in your lifestyle

Consult your healthcare provider about nutrition, especially if you’re ill, hospitalized or recovering from surgery, to manage illness-related muscle loss. And go for regular health check-ups.

  • Add more positive people in your life

Surround yourself with positive people. When you surround yourself with positive influences, you will feel better about yourself. You’ll feel energized and motivated and in turn have longer and healthier life.

Build a lifestyle, not just a diet and treat your body as a holistic system for long term results. When these two lifestyle factors Diet and Exercise are combined, they provide holistic health.

This Post is part of Blogchatter’s Campaign #EnsureStrongerInsideOut

I have taken my test.. Have you taken yours?

Check your muscle age here https://bit.ly/MuscleAgeTest

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What IS OCD (Obsessive Compulsive Disorder)? And Ways To Deal With It

People suffering from OCD are not many, In fact only about 3% of adults have it and it is even less common in children. People generally mistake habits with OCD. However, there is a grey area between habits that we may have and OCD. For example, we may drive to work a certain way for the benefit of passing a favorite site , here we do not feel compelled to do so from a belief, but if we were to feel compelled to drive a certain route because not doing so would result in a car crash, such behavior could then be said to be OCD.

To come to any conclusion it is imperative to understand : What is an obsession?

As obsession is a thought which is recurrent and persistent or something which is inappropriate and unwanted. Now when the obsession continuous without showing any apparent cause, makes you distressed and make your life difficult, that is when intervention is needed. With obsession it is an image or thought that stuck with you and will only go away when you follow some other specific action and compulsion. In OCD, often the person will be aware that the original trigger for the action or compulsion, is simply a creation of their own mind, in spite of that they cannot get rid of these thoughts and images.

Now lets understand: What is a Compulsion?

It is nothing but a reaction to the obsession and must be adhered to rigidly, failure to do so will result in a major disaster. If someone suffering from OCD force herself/himself not to follow the compulsion may result in a huge increase in stress which can be released only by performing the compulsion. They have a feeling , by performing the compulsion repeatedly , they can actually get rid of their obsession. The sufferer knows it very well that performing these compulsion is illogical but as it worked at reducing the fear and tension in the past, they are compelled to repeat.

Are there any specific types of OCD?

Well, there are infinite types of OCD, it can impact on any thought, on any subject, on any person, on any fear, and frequently fixates on what’s important in a person’s life. Some of the known OCD’s are

  • Contamination: a fear of things that might be dirty or a compulsion to clean
  • Rumination : causes a person to spend an inordinate amount of time worrying, figuring out, trying to understand, analyzing or clarifying thoughts
  • Intrusive thoughts: are usually disturbing and the person often tries to resist them
  • Mental Contamination: Having a feeling of unwanted, being treated unfairly or feeling like you’ve been treated like a dirt.
  • Checking : Confirming if things are done in right way for example, checking up of locks, alarm systems, ovens, or light switches etc.
  • Symmetry or arranging : Wants things to be lined up in certain way.

Why people don’t open up and share their problems especially if it is related to mental health?

  • Fear of being judged : One of the most common cause is fear and being misjudged. The reason could be that people recognize the negative sigma and discrimination associated with it and don’t want to be labeled as “crazy” or, “mentally ill”.
  • Lack of awareness : A person my acknowledge that something is not normal but may not understand the real cause or consequences of it.
  • Fear of hurting people they love : Their is a sense of hopelessness. They feel they might hurt their near and dear once as this is considered as a taboo in the society and people might isolate them and their family.
  • Lack of understanding from others – It is very difficult to deal with someone with OCD as they don’t want to be treated differently. They don’t trust people as they feel no one will understand them.
  • Distrust : Not everyone is comfortable sharing and when something is related to as delicate as mental health people become more conscious. They worry that their personal information won’t be kept confidential.
  • Feeling of inadequacy ; Many people believe that they are inadequate or a failure if they won’t be able to handle this on their own.
  • Other Barriers : these barriers are more practical like inability to pay for treatment due to financial hardship or lack of health insurance. Not having reliable transportation, child care issues and appointments for treatment that conflict with work or school schedules can also prevent someone from engaging in treatment.

When do you know that you need an outside help?

According to the research, in terms of brain chemistry, insufficient serotonin levels may be a cause of OCD and that brain circuits appear to return to normal after taking serotonin medication or receiving cognitive behavioral psychotherapy.

It really disturbs me when I see that most of the time OCD goes unrecognized. According to the Obsessive Compulsion Foundation, studies show that it takes an average of seventeen years from the onset of OCD until the obtaining of appropriate treatment. What do you think would be the reason? Well as far as my experience with my clients, most of the time sufferer keep it a secret, as they feel no body will understand and most importantly access to appropriate treatment is not always available. This is a pity as with proper treatment patient can avoid suffering and can lessen the risk of developing further problems. In some cases it has been witnessed that after treatment, patient was fully cured or in some cases they have gained symptomatic relief.

How can you help someone suffering from OCD?

Offer support and understanding

It is very important that you clearly communicate to them that you do understand the difference between behavioral symptoms of OCD and the person. When compulsions are visible you need to convey to them that you know it is not them it is their OCD. This will help to reduce the person’s feeling of guilt and low self worth and in return can also help in diminishing of their stress and anxiety. Once they open up and discuss it becomes easier for you to understand how it affects them and how you can be more supportive.

Do not Comply with OCD behavior

Some times you comply with their request and do what pleases them, as you find it much easier then dealing with the prolonged anxiety, fear, or arguments that may arise if you don’t do what is asked. But this can act as a hindrance in their recovery process if they are undergoing any sort of treatment. Yes, It is important to normalize family or household routines at the same time refuse to participate in reinforcing OCD behaviors. 

Reach out for support for yourself and for the sufferer

Living with someone with OCD is not easy. Make sure you not only confide in someone who understands you and guides you . It is important to maintain your connections and supports among your extended family and friends. If need arises do not hesitate to consider professional support. Contact a telephone helpline for families of people with OCD and anxiety condition.

Treatments available

  • Psychotherapy
  • Medication
  • Relaxation
  • Neuromodulation
  • Transcranial Magnetic simulation

(You can google and find out these treatments in detail or can consult your Doctor)

I strongly believe, self awareness and acceptance can solve most of the problems. There is a saying that goes “the first page of the book of life is a mirror”. By understanding ourselves we can start to understand the nature of all things. We humans have a habit of ignoring our subconscious mind. Something which troubles or disturbs us we conveniently avoid rather than own and confront them. Knowing your strengths and weakness, accepting that they exist and work on them as needed can help us overcome any obstacle in life.

This Post is part of Blogchatter’s #CauseAChatter Campaign.

This blog post if part of the blog challenge ‘Blogaberry Dazzle’ hosted by Cindy D’Silva and Noor Anand Chawla.

@Swati Mathur

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How Does Natural Environment Impact Our Mental Health #CauseAChatter

“Nature itself is the best physician” – Hippocrates

Mother earth has a healing power, there is something about the quite calm of nature that is contagious, leaving quite calm in the mind. Don’t you feel the same?

Nature provide us with great benefits some are more visible like food, shelter, air, water and some are less visible benefits. Surrounded by nature or just watching a picture or a movie of nature reduces stress , anger , fear and gives a pleasant feeling. Research done in many hospitals, offices, and schools have found that even a simple plant in a room can have a major impact on stress and anxiety.  Exposure to the natural world would help humans live happier, healthier lives. But not everyone is blessed to reap these benefits. Urbanization , decline in human contact with nature and increased screen time, amongst other factors, means that we spend the majority of our time indoors. It has become even more crucial to create opportunities for nature experience. Nature has given us everything in abundance but we human have exploited for our own pleasure and that’s why today we all are facing the heat. A clean and healthy environment is essential for human to feel positive.

Approaches to ensure nature have positive impact on human mind

Ecotherapy : Or green care or nature based interventions. This is a therapeutic approach that includes participating in structured outdoor activities such as gardening, food growing, nature walk and farming conservation work. All these proved to be extremely beneficial for improving mental health of the people. Ecotherapy shows that the environment, without doubt, is part of the foundation of our wellbeing. Experiencing nature has allowed us to rediscover our ties to both people and places , it helps us meet our need for connection and identity, ultimately giving our lives an enhanced sense of meaning. We are not separate from nature, but are an integral part of it.

Forest Therapy : It is yet another approach that contributes to improved emotional and cognitive health. This experience can be through a forest activity program and by experiencing the social and physical conditions of the forest environment and the therapeutic elements of the forest. Visiting or viewing a forest scene has a positive effect on psychological healing and well-being in terms of recovering from stress, improving concentration and productivity, improving the psychological state, particularly for people from urban environments.

Protecting Green spaces: From both climate and biodiversity perspectives, the protection of existing green spaces should be prioritized and evidence suggests these spaces also provide the largest health benefits.

How human have taken nature for granted!

Climate change: Climate change leads to psychological distress and anxiety about the future as it is considered as a global environment threat. It is very disheartening to see earth warming up at a steady pace. The reason for this is the increase in human-caused green house, which has lead to health, ecological and humanitarian crises.

Chemical Substances : As we know humans are exposed to wide range of chemical substances can results in mental health issues such as depression, anxiety and other psychiatric and neurological conditions. For this no one else to be blamed but us.

Noise pollution : Noise pollution affects mental health problems like annoyance, poor sleep, cognitive impairment etc. Noise is particularly relevant for children, as they are particularly vulnerable, including in settings such as schools. We human need to be more sensitive towards mother nature. It is like digging our own graveyard.

All the reasons mentioned above are man made and therefore it is our responsibility to preserve nature in all its aspects. E.O Wilson has rightly said “If all mankind has to disappear, the world would regenerate back to the rich state of equilibrium that existed then thousand years ago. If insect were to vanish, the environment would collapse into chaos”.

Men are considered as the most selfish creatures , but if it is about our own mental health effecting due to this mess , than it is our responsibility not to cause irreversible damage to our nature and regain back its beauty.

This Post is part of Blogchatter’s #CauseAChatter Campaign.

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Mental Trap That Mess Up Our Lives #CauseAChatter

Pic Courtesy : Pexel

Mental trap are perpetual modes of thinking that becomes our habit. This metal trap disturbs our ease , take up vast amount of our time and exhaust our energy without accomplishing anything of value for us or for anyone else.

When we know mental trap can be very harmful than why do we fall into them? Why don’t we simply quit? Well , the reason could be many but according to my understanding very often we are unaware of what we are thinking. Even if we know our thoughts, we often fail to recognize that it can be injurious to us. Even when we do recognize their injurious nature, we often can’t quit, because we have become habitual.

Most of the time we humans remain unaware of this mental trap and fall into them automatically without making a conscious decision. The first qualification for getting rid of this mental trap is to learn the art of detection. But learning to detect and recognizing aren’t enough to put an end to them. We also need to be assure that they are useless and injurious. But the irony of life is that most of the time mental traps are often mistaken for absolutely indispensable activities without which life would become chaotic and threatening. Having learned to identify the traps and having been convinces that its is in our advantage to get rid of it and if still we continue, it is nothing but a case of ” Bad Habit”. Lets take the example of smoker, every smoker is aware that smoking is injurious and it is something very difficult to get rid off, still continuous to smoke as it has become a ” Bad Habit” which if they really try can get rid off, but how many actually does?

The mental traps which we are going to discuss today might not feel like traps but when we study them in detail we realize it is difficult to come out of them as many people do not consider them as traps.

The first trap, Persistence, is to work on a task which has actually lost its value. Some times you start reading a book because someone gave a great review about it but the second motive is , the need to complete what was began. Were great review the only motive to read, we would quit immediately if you find it boring , but the second motive to finish what was began, just because it begun , makes us persist.

The second trap, Inflation, is the trap of working harder than necessary to achieve our aim. Doing too little can be an error but too much is also a mistake. There is a certain amount of work appropriate to each of life tasks. If we do too little, we fall short of the goal. And if we do too much, we dissipate our resources. For example making more money than we can spend is a trap if our aim is to be able to buy what we want. But the same activity may be fully in accord with our values if we engage in it for the pleasure of playing the money game.

The third trap, Prediction, is the trap of starting too soon. It is true that if we start too late, we may not have enough time to finish. But their are also penalties for starting too soon. When we predict, we render ourselves to overworking, preworking and working in a vain. We overwork if we act now when the same result can more easily be achieved at a later time. For example, expecting a letter of acceptance or rejection , we compose two replies, one for each possibilities. Has we waited until the letter was received , we would have needed to do only half as much work, and the result would have been the same. Hence we overworked.

The fourth trap, Resistance, we continue with what we are already doing when it would be better to quit. In this trap we ought to quit because something more important or more pressing has come up. For example we resist if we continue to play when there is a fire in the kitchen. It will be foolish if we resist under two conditions, one is emergency and second one is opportunity. We should drop the task at hand when we are faced with an emergency as we may suffer a penalty for the delay. For example, it would be unwise to occupy ourselves with boiling coffee when we are struggling with a masked gunman in the living room. Second we should drop the task at hand when opportunity comes knocking. For example missing an official dinner which can help in networking for finishing a task which can be done tomorrow or next week .

The fifth trap, Procrastination, delay or giving excuses for not doing something by indulging in something which gives temporary pleasure. Some procrastination lasts for only a moment but some last for days, months and years together. Conditions never seems right for the initiation for any task. For example we want to write a letter , we already decided that we will write it and still we hold back.

The sixth trap, Double mind, when we try to attend to two things at once. We participate in a conversation while at the same time trying to solve a financial problems that’s been praying on our mind. Sitting and reading a book when we are attacked by hordes of extraneous ideas relating to other tasks like, bills to be paid, kids to be feed and so on. This is a state or chronic division, always trying to hold all our unresolved problems in consciousness simultaneously instead of setting the burden down and picking up one item at a time. Remember that the technique of saving the best for the last is ineffective in case of chronic division. The attempt to get everything settled before enjoying the best of life results in the perpetual postponement of pleasure.

Pic Courtesy : Pexels

So how to get rid of these mental trap? Well there is no sure shot technique but by following this process you can help yourself not to get too involved in these traps.

  • Be conscious while detecting and recognizing these traps.
  • Convince yourself that these traps can be harmful and do not let them become your habit.
  • Identify accountable partner someone you can trust completely. It could be your guru, your mother or someone you think credible. The external authority should be assertive, someone who is strict and sensible at the same time and aid you to take right decision at right time.
  • Always try to be in focused thinking mode, because once your thinking goes into diffuse mode you will have no control over your mind and sub conscious mind have no limits when it comes to imagining things.
  • Meditation can help you to be more focused and will give you a sense of calm ,peace and balance that can benefit your mental well-being.
  • The last step in this process is ” The practice of thought watching”- The only equipment needed for this is a spot reasonably free from external distractions. Sit quietly and watch your thoughts. That’s all. Here we do not try to think about anything in particular, but neither do we try to block or interfere with the thoughts that happen to arise. We just watch , as though at a movie. While doing this we learn a very important lesson about the mind: thoughts arise by themselves, even if we don’t strive to will them into existence. We can observe in the full light of consciousness how thoughts come and go without the benefit of our assistance.

Once you understand and become more aware about your thought process it becomes easier for you to keep a track on your thinking and your emotions. Mental trap can hold you back for sometimes but cannot hold you forever if you find the key of conscious mind.

This Post is part of Blogchatter’s #Cause a chatter.

Swati Mathur

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Understand The Stages Of Fashion Curve (A2Z of Image Management)

Hi Everyone,

What an amazing journey from A 2 Z . Writing for #BlogchatterA2Z challenge has been amazing. In the process I have realized ,I have so much to share which I will continue as I believe sharing is caring. Kumari aka Lyrikal has rightly said “Knowledge increases by sharing and not by saving”.

Today is my 26th post , the last letter in an Alphabet ,but this post talks about Zenith in Fashion Curve…Truly wonderful. The zenith is the “highest” point on the celestial sphere and we are going to talk about highest point in fashion curve. At some time, most clothing styles pass through a fashion curve, cycle, or wave. You can observe the predictable stages a clothing style goes through during its time as a fashion trend. These stages illustrate the relative position of classics and fads, from start to finish. The average length of a fashion cycle is getting shorter due to mass media and fast fashion, lasting only three to seven years.

Before moving to fashion curve lets first understand what is classic and Fads clothing.

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How Do Yin and Yang in Clothing Reflects Your Personality? (A2Z of Image Management)

Hi Everyone,

Just one more post to go..yipeee!! This is my 25th Post for #BlogchatterA2Z challenge. Lets talk about Yin and Yang in clothing which is very interesting and fascinating too. The ancient Chinese concept of opposing characteristics or traits in nature is described with the terms yang and yin. The concept relates directly to dominance and subordinance, advancing and receding. Yang represents dominant, advancing, assertive traits. Yin represents subordinate, receding, receptive traits. More specifically, to the Chinese, yin means gentleness and softness—the grace of the willow tree, and the delicacy of the moon. Yang means strength and vigor— the sturdiness of the pine tree, and the force of the sun.

Importance and Functions of Yin/Yang Concept and Personal Style—Benefits
• Describes opposites and classifies physical, psychological, and
clothing traits.
• Allows comparison based on similarity and differences in traits.
• Assists in discovering, developing, and refining personal style in
dress.
• Advances knowledge, awareness, understanding, acceptance, and
appreciation of the self and others.
• Becomes a tool for solving image-related problems and in creating
the type of appearance necessary to achieve goals.
• Guides the use of clothing as a means of visual communication.
• Guides the creation of powerful illusions about the individual.
• Provides a tool for adding variety and interest to your appearance.

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X-factor of Smart Shopping Skills (A2Z of Image Management)

Hi Everyone,

Here I am with my 24th post for #BlogchatterA2Z challenge. Having a Smart Shopping skill may turn out to be an X-Factor in Wardrobing. So here I am talking about What is a Smart Shopping Skills and steps to follow in order to become a smart shopper.

Open your closet doors for a long look. Don’t be discouraged if the contents look skimpy. You’ve pared your wardrobe down to the bones—to what really works for you. What you need now is an accurate mental image of what’s in your closet. This mental image will give you direction for planning, shopping, and purchasing wisely—for adding new pieces that will continue to work together for you to your advantage. Think of it this way. When you buy a piece of furniture, you envision your whole house, then the room and how that piece of furniture will look and work in that room. It should be the same with your wardrobe. Just as a piece of furniture becomes part of the interior design, part of the artistic composition; a piece of clothing becomes part of your exterior design and a part of your personal artistic composition.

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