Need For Mental Health Awareness and Inclusiveness #MentalHealthAwareness #CauseAChatter

Mental Health Awareness is something that can help the millions of people who are impacted by mental health conditions across the globe. It should be considered as any other illness. Month of May is recognized as Mental Health Awareness month ,the sole purpose is to help people with mental illnesses understand that they are not alone in their struggle and that getting treatment can make all the difference. If we apply this approach to mental health every day of the year, more and more people could benefit from knowing about these common illnesses.

The difference in the quality of medical care received by people with mental illness is one of the reasons why they live shorter lives than people without mental illness. Even in the best-resourced countries in the world, this life expectancy gap is as much as 20 years. In the developing countries of the world, this gap is even larger. But of course, mental illnesses can kill in more direct ways as well. The most obvious example is suicide. Suicide is at the top of the list of the leading causes of death in young people in all countries in the world, including the poorest countries of the world. But beyond the impact of a health condition on life expectancy, we are also concerned about the quality of life lived.

We need to use a matrix called DALY , Disability-Adjusted Life Year.

The Disability-Adjusted Life Year (DALY) and the Quality Adjusted Life Year (QALY) are two popular health status indices, used to measure health outcomes based on the duration and quality of life for an individual. The QALY was the first developed health status index, and is mostly used in developed countries. A QALY is defined as a year lived in perfect health. 

Both metrics use a scale of 0-1 to represent the quality of life:

  • QALY: “0” is equivalent to death; “1” represents perfect health. 
  • DALY, “0” represents perfect health; “1” equates to death.

I am sharing this just to understand that by this calculation we can discover which populations are living with the greatest health burden, and prioritize those areas for future health interventions.

Continue reading “Need For Mental Health Awareness and Inclusiveness #MentalHealthAwareness #CauseAChatter”

How To Deal With Self-Defeating Behaviors? #CauseAChatter

Get out of your comfort zone, accept the change, be positive, be resilient, perseverance is the key to success are few things that we keep on listening. And why not? People who have growth mindset are the ones who follow all of these and are more successful in life. Most of us are aware about all these qualities but still there is something that holds us back and we fail to understand the real cause.  In my experience, people who fail to learn the lessons that life teaches them fall under the prey of self – defeating behaviour.

Self- defeating behavior works against your own interest. It keeps you away from the goals that you have set for yourself . They are distracting, self-loathing and self- sabotaging. Nothing can drive you crazier than knowing that you have been keeping yourself away from gaining love, success and happiness which you deserve and desire. Self-defeating behavior occurs when impulse wins over awareness. It might give you quick gratification but you will long for lasting satisfaction, it might give you immediate relief but ultimate resolution is what will make you happier. It is like a coping mechanism, which can make you feel better for a while but can be really be nasty in long run. Self defeating behavior is your biggest enemy, the earlier you get rid of it the better it is for you. There are many self defeating behaviours,  to name a few

  • Procastinating
  • Holding a grudge
  • Trying to change others or having expectations from them
  • Waiting until it’s too late
  • Always having to be right
  • Letting fear run your life
  • Becoming obsessive or compulsive
  • Feeling sorry for yourself

As with the most persistent patterns,  this behavior has roots in childhood experience.  Children who are abused or neglected in their childhood, feel unprotected and alone. Then there are children who do not lack affection but are not given adequate guidance, grow up feeling incompetent an incapable.  In both these cases they end up with stubborn self defeating behaviours. This kind of behavior are quite impulsive and people act without regard for long term consequences.

Continue reading “How To Deal With Self-Defeating Behaviors? #CauseAChatter”

Four Digital Marketing Channels Aids In ECommerce Growth

In the mid-1990s, online shopping via e-commerce was in its infancy. But today things have changed and has taken a drastic turn. There is exponential growth in this kind of market and one of the biggest reason is, our encounter with pandemic. Personally I don’t remember going out for shopping in last 2 years. We are six people in our family , all are in different age groups and I can confidently say that online shopping is being popular among all age groups. 

Reasons for Online shopping popularity are :

  • Huge variety of products
  • Better prices with greater discounts and offers
  • Easy shopping and discreet shipping
  • Quick and easy replacement and refund of products
  • Fast delivery
  • Zero Human touch
  • Easy Comparison with other similar products
  • Detailed description about the products and vendors
  • No sales pressure
Source :Global online Consumer Report KPMG International

So, when advantages overpower the shortcomings then why won’t people prefer online shopping?

Ecommerce is growing fast. The rapid adoption of smartphones, easy and affordable access to technology, and the convenience of shopping from anywhere, at any time are the major reasons for the rapid growth of online commerce. In E-commerce business buying and selling completely depends on the internet. Therefore, digital marketing gets into the picture, as it is the only medium to support E-commerce business to grow.

Today customers are not just dependent on content or word of mouth marketing as far as buying a product is concerned, they make sure that they read the reviews about the product and do enough comparison on all the platforms on which the product is listed.

Importance of Digital Marketing

Digital marketing is a valuable asset for any business for its growth and to establish authoritative online presence.

  • Better reachability
  • More personalized
  • Better Return On Investment
  • Better trackability
  • More affordable
  • More interactive

The four main digital marketing channels that can help E-commerce business to grow faster and face various challenges.

Search Engine Optimization (SEO)

SEO is one of the digital marketing channels that uses organic tactics to gain visibility in search engine results pages. As you don’t have to pay for it, the results are considered more valuable and authoritative. There are various SEO tactics but the major ones are

  • On-page SEO : Optimizes each individual page and helps search engine understand a page of content and therefore gives higher rank. The strategies used here are keyword research, content creation and keyword optimization.
  • Technical SEO : Optimizes the website as a whole. The strategies used here are site speed, mobile friendliness, indexing, site architecture, crawlability and security.
  • Off-page SEO : Optimizes website’s reputation by connecting to higher quality websites. The strategies used here are link building, managing local listings and directory profiles.

Therefore, SEO helps in increasing the quality and quantity of traffic to the Ecommerce sites organically by using these strategies.

Search Engine Marketing (SEM)

The only difference SEO and SEM is, Search Engine marketing uses paid ad campaigns based on keywords to reach the customers who are searching for your website.

SEM uses pay per click (PPC) advertising platforms like  Google Ads and Bing Ad to use the available ad formats to reach target audience and also involves everything from setting up and optimizing paid ads, to managing the account to increase conversions and returns.

SEMs will usually begin a campaign with comprehensive keyword research and competitor insights to create targeted campaigns that place their products and services in front of a target audience. This results in higher click through rate , with better conversions in new markets, and greater ad ROI in the markets.

E-Mail Marketing

An email is sent to promote business’s product and services . Email marketing make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. I think it is still one of the powerful tools that small businesses can use to acquire, engage, and retain customers. There are four types of popular email marketing campaigns that can help your business grow, they are Email Newsletters, Acquisition emails, Promotional emails and Retention Emails.

Emails play a vital role in providing a better shopping experience to consumers. Once your order is placed on any Ecommerce platform, immediately you get the confirmation email and also a digital invoice. Users can also email questions about products, your experience, or remind customers of their abandoned shopping cart, or general information requests about the company. Personalized emails help your customers connect with your company well.

Social Media Marketing (SMM)

Social media has revolutionized the world. There is hardly anyone who is not active on social media. Therefore, it has become easier for brands to reach out customers through social media. Now digital market professionals are including paid social media due to strong social media networking and this has become their newest strategy to reach out more customers.

If E-commerce platforms want to grow organically by themselves in a short span of time then it’s only digital marketing professionals who could make it possible by grabbing maximum attention from the target audiences and help out their business to convert those into sales. I am sure, there would be more digital marketing channels popping up in the future, So all the big and small time businesses (MSME) should get a hang of it and get ready for future growth and challenges.

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