Month: December 2021

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Need For Mental Health Awareness and Inclusiveness #MentalHealthAwareness #CauseAChatter

Mental Health Awareness is something that can help the millions of people who are impacted by mental health conditions across the globe. It should be considered as any other illness. Month of May is recognized as Mental Health Awareness month ,the sole purpose is to help people with mental illnesses understand that they are not alone in their struggle and that getting treatment can make all the difference. If we apply this approach to mental health every day of the year, more and more people could benefit from knowing about these common illnesses.

The difference in the quality of medical care received by people with mental illness is one of the reasons why they live shorter lives than people without mental illness. Even in the best-resourced countries in the world, this life expectancy gap is as much as 20 years. In the developing countries of the world, this gap is even larger. But of course, mental illnesses can kill in more direct ways as well. The most obvious example is suicide. Suicide is at the top of the list of the leading causes of death in young people in all countries in the world, including the poorest countries of the world. But beyond the impact of a health condition on life expectancy, we are also concerned about the quality of life lived.

We need to use a matrix called DALY , Disability-Adjusted Life Year.

The Disability-Adjusted Life Year (DALY) and the Quality Adjusted Life Year (QALY) are two popular health status indices, used to measure health outcomes based on the duration and quality of life for an individual. The QALY was the first developed health status index, and is mostly used in developed countries. A QALY is defined as a year lived in perfect health. 

Both metrics use a scale of 0-1 to represent the quality of life:

  • QALY: “0” is equivalent to death; “1” represents perfect health. 
  • DALY, “0” represents perfect health; “1” equates to death.

I am sharing this just to understand that by this calculation we can discover which populations are living with the greatest health burden, and prioritize those areas for future health interventions.

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How To Deal With Self-Defeating Behaviors? #CauseAChatter

Get out of your comfort zone, accept the change, be positive, be resilient, perseverance is the key to success are few things that we keep on listening. And why not? People who have growth mindset are the ones who follow all of these and are more successful in life. Most of us are aware about all these qualities but still there is something that holds us back and we fail to understand the real cause.  In my experience, people who fail to learn the lessons that life teaches them fall under the prey of self – defeating behaviour.

Self- defeating behavior works against your own interest. It keeps you away from the goals that you have set for yourself . They are distracting, self-loathing and self- sabotaging. Nothing can drive you crazier than knowing that you have been keeping yourself away from gaining love, success and happiness which you deserve and desire. Self-defeating behavior occurs when impulse wins over awareness. It might give you quick gratification but you will long for lasting satisfaction, it might give you immediate relief but ultimate resolution is what will make you happier. It is like a coping mechanism, which can make you feel better for a while but can be really be nasty in long run. Self defeating behavior is your biggest enemy, the earlier you get rid of it the better it is for you. There are many self defeating behaviours,  to name a few

  • Procastinating
  • Holding a grudge
  • Trying to change others or having expectations from them
  • Waiting until it’s too late
  • Always having to be right
  • Letting fear run your life
  • Becoming obsessive or compulsive
  • Feeling sorry for yourself

As with the most persistent patterns,  this behavior has roots in childhood experience.  Children who are abused or neglected in their childhood, feel unprotected and alone. Then there are children who do not lack affection but are not given adequate guidance, grow up feeling incompetent an incapable.  In both these cases they end up with stubborn self defeating behaviours. This kind of behavior are quite impulsive and people act without regard for long term consequences.

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Four Digital Marketing Channels Aids In ECommerce Growth

In the mid-1990s, online shopping via e-commerce was in its infancy. But today things have changed and has taken a drastic turn. There is exponential growth in this kind of market and one of the biggest reason is, our encounter with pandemic. Personally I don’t remember going out for shopping in last 2 years. We are six people in our family , all are in different age groups and I can confidently say that online shopping is being popular among all age groups. 

Reasons for Online shopping popularity are :

  • Huge variety of products
  • Better prices with greater discounts and offers
  • Easy shopping and discreet shipping
  • Quick and easy replacement and refund of products
  • Fast delivery
  • Zero Human touch
  • Easy Comparison with other similar products
  • Detailed description about the products and vendors
  • No sales pressure
Source :Global online Consumer Report KPMG International

So, when advantages overpower the shortcomings then why won’t people prefer online shopping?

Ecommerce is growing fast. The rapid adoption of smartphones, easy and affordable access to technology, and the convenience of shopping from anywhere, at any time are the major reasons for the rapid growth of online commerce. In E-commerce business buying and selling completely depends on the internet. Therefore, digital marketing gets into the picture, as it is the only medium to support E-commerce business to grow.

Continue reading “Four Digital Marketing Channels Aids In ECommerce Growth”
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