How to Make Your Resume ATS-Friendly and Land More Interviews – Guest Post By Sajan Prajapati

Given the current job market conditions, one can be a well-qualified applicant but still lose in the hiring process, not due to lack of talent or anything else associated with experience, but because the resume is unsuitable for applicant tracking systems (ATS). Currently, as the dependence on technology increases for recruitment processing, resumes should be made similar to how businesses enter the technology evolution to offer online or digital solutions. Making your resume ATS-friendly becomes not an option but essential if you want to be at the top regarding interviews and careers.

So, dive into this article for the strategies, tools, and best practices to help you create a strong ATS-optimized resume that catches the eyes of software algorithms and, more importantly, human recruiters.

Before we dive into optimization techniques, let us first understand what an ATS is. An Applicant Tracking System is a software application that helps recruiters organize the recruitment process by classifying, filtering, and ranking applicants based on specific criteria. Therefore, it means that ATS software scans resumes for keywords, formatting, job titles, and relevant experiences they possess to determine how well a candidate fits a certain position.

If your resume is not formatted or written in a way that aligns with what the ATS is looking for, it might never reach the eyes of a hiring manager, even if you are the perfect fit for the role.

Many large organizations receive hundreds or thousands of applications for a single job. Thus, ATS has been created by recruiters to shortlist applicants quickly. Reports say that almost 75% of the resumes are discarded exclusively through these ATS systems before a human sees them. Therefore, all job seekers must understand and apply ATS-friendly techniques to avoid being rejected automatically.

With the increase of startups, mid-sized companies, and even freelance platforms gradually adopting some applicant screening technology, the importance of having an ATS-compliant resume has only increased.

An ATS looks for well-known section headings, such as “Work Experience,” “Education,” “Skills,” and “Certifications.” Creative or vague headings like “What I’ve Done” or “Learning Journey” might confuse the system, losing important information. Use basic terms.

In reverse chronological order, arrange your resume. ATS systems understand this format best, and recruiters generally prefer it.

Several online sites offer tools for analyzing and rating your CV against job descriptions to recommend ways to improve it. These tools identify keywords you haven’t included, formatting problems, and other things that might weaken ATS compatibility.

It’s also easy to use a resume maker app with templates that are already ATS-optimized, which saves time from formatting mistakes.

Most job seekers showcase their artistic impressiveness by over-designing their resumes, often with multiple designs, usually featuring graphics, columns, or images. Such demesne can confuse the different algorithms of an ATS while parsing. Just use a clear and minimalist layout with:

  • One-column format
  • Standard fonts such as Arial, Times New Roman, or Calibri
  • Bullet points instead of text boxes
  • Does not integrate any images, charts, or logos

Most ATSs cannot read information in headers, footers, or tables; thus, they are best avoided.

The most recommended format acceptable by the ATS is .docx (Microsoft Word). Though PDFs are now commonly used for uniformity in appearance, not all will parse this file type correctly, especially older ATS.

To play it safe:

  • Save in both .docx and PDF for application purposes.
  • When you do submit your resume to an online job portal, use .docx unless the portal specifies otherwise.

A well-written professional summary immediately tells the ATS and the recruiter about who you are and what benefit you bring to the company. The objectives speak more about what an applicant wishes than what a company requires.

For example: Professional Summary: “Results-oriented digital marketing strategy with over six years of experience in SEO, content marketing, and paid media. Proven ability to increase organic traffic by 150 percent within six months.”

Such summaries contain many keywords, metrics, and role-defining phrases that are easily picked up by ATS systems.

Do not note the responsibilities, but instead show, with the accomplishment’s impact, what was done. Number your achievements and include a percentage or specify a specific period.

Example:

  • Improved SEO strategy that resulted in a 60% increase in website traffic.
  • Reduced customer attrition by 20% through a feedback-based retention system.

These bullet points impress professional recruiters and hold crucial keywords that ATS tools look for.

Using the same resume for every job may be tempting, but modifying the resume for each specific application significantly increases your chances of evading an ATS. Tailor accordingly, tweaking into:

  • Changing the headline and summary
  • Interchanging job descriptions to fit the way it is presented in the job posting 
  • Replacing like or accentuating different skills depending on the requirements of the role 

It is usually very difficult for a generic resume to pass through the screening process compared to one tailored for a specific job.

ATS could usually be designed to capture an acronym or its full form, but usually not both. To guarantee your resume goes through well, it should contain both versions whenever relevant.

For example:

  • “Experienced in Search Engine Optimization (SEO), Pay-Per-Click (PPC), Customer Relationship Management (CRM).”

This ensures that whether the ATS is searching for “SEO” or “Search Engine Optimization,” your resume will match.

Icons and rare fonts might not parse well when interpreted by ATS software. Use a standard font, such as Arial, Calibri, Helvetica, or Times New Roman, and avoid including symbols, icons, or emojis. Use standard characters for your bullets and dividers. 

Keywords are the primary criteria used by the ATS for filtering. These are specific words or phrases from the job description definitions, such as job titles, required skills, tools, and technologies. Examples are SQL, Python, data visualization, or Google Analytics for a data analyst job.

  • Browse several job descriptions for your target role.
  • Pick common keywords and blend them well, finding natural places to insert them into your resume.
  • Apply a mix of hard and soft skills, but give more weight to the hard skills and tools, as they are more likely to be recognized by the ATS.

But do not make keyword stuffing—repeating keywords unnaturally just to game the system. The ATS may catch it, and even if your resume slips in, human recruiters will find and assess it later.

ATS algorithms scan resumes for dynamic action verbs that show initiative and impact. These include:

  • Manage
  • Lead
  • Design
  • Create
  • Achieve
  • Implement
  • Develop
  • Improve

Beginning every bullet with a powerful action verb improves readability and matches the algorithm’s search for performance-oriented candidates.

A resume should not be treated as a dead document. It said that each project you have completed or new skills and industries gained should also mean updating your resume. From time to time, update your resume with new additions, such as achievements and certifications, or optimize its keywords to stay fresh and ready when the right job opportunity comes along, without scrambling for the necessary components.

Final Thoughts: Making ATS Work for You

In a digital-first environment, mastering how to format and tailor your résumé for technology is as vital as how you present your experience. Knowing how ATS works and aligning your resume content and structure to it can significantly increase your chances of making it past the first round of screenings and into the hands of a recruiter.

Writing an ATS-optimized resume is a very complex task. However, the payoff is very much worth the effort. With the right approach, tools, and strategy, your resume will clear the bots and dazzle decision-makers.

Combining attention to detail, the strategic use of keywords, and clear formatting will make your résumé an effective tool in landing more interviews, getting quick action on those interviews, and ultimately securing the job you aspire to.

Author Bio

Sajan Prajapati is a content writer and digital marketing strategist specializing in SEO and content optimization. With over seven years of experience helping brands grow their online presence, he specializes in crafting engaging blog posts, articles, and product descriptions that resonate with readers and rank well on search engines. Sajan regularly writes for industry-leading blogs and enjoys sharing tips on content marketing and effective storytelling.

Yearning for Success: The Job Challenges Faced by Freshers #CampusTo Corporate

Freshers often face unique challenges when entering the job market. Lack of experience, uncertainty about industry norms, and fierce competition can all make the transition daunting. Let me share a scenario of one my student to make you understand the challenges that exists.

Radhika’s academic prowess was undeniable; she consistently topped her class and received accolades for her achievements. However, her success in academics did not translate seamlessly into securing a campus placement due to her struggle with communication skills. Despite her excellent grades, Radhika found it challenging to effectively express herself during interviews and interact confidently with potential employers.

Despite these challenges, Radhika’s luck turned when a company recognized her potential and decided to offer her a job. They were impressed by her academic record and believed that her eagerness to learn could compensate for her current limitations in communication. Radhika was thrilled to receive the job offer and eagerly accepted the opportunity.

However, once Radhika started working at the company, she encountered difficulties adapting to the office culture. She found herself struggling to navigate the unwritten rules, social dynamics, and expectations of the workplace. Radhika’s lack of familiarity with office norms, such as professional etiquette, collaboration dynamics, and time management practices, hindered her integration into the team.

As a result, Radhika faced challenges in building relationships with colleagues, understanding the company’s processes, and meeting performance expectations. She felt overwhelmed and out of place in the new environment, which affected her confidence and job satisfaction.

To overcome these challenges, Radhika realized the importance of proactively seeking support and guidance. She reached out to her manager and colleagues for advice, clarification, and feedback on her performance. She also took initiative to observe and learn from more experienced coworkers, asking questions and seeking opportunities to improve her understanding of office culture and expectations.

Over time, with patience, perseverance, and a willingness to adapt, Radhika gradually acclimated to the office culture. She became more comfortable in her role, developed stronger relationships with her colleagues, and gained confidence in her abilities. Radhika’s journey underscores the importance of resilience, adaptability, and continuous learning in navigating the challenges of transitioning from academia to the corporate world.

  1. Lack of Experience: One of the primary challenges is the lack of professional experience. Without a track record in the industry, freshers may struggle to demonstrate their capabilities and compete with more experienced candidates.
  2. Limited Network: Freshers typically have a smaller professional network compared to seasoned professionals. Building connections within the industry can be challenging, making it harder to find job opportunities and access valuable mentorship.
  3. Unfamiliarity with Corporate Culture: Adjusting to the corporate environment and understanding its norms, hierarchies, and dynamics can be overwhelming for freshers who are new to the workforce.
  4. Skill Gap: Despite possessing academic qualifications, freshers may lack certain practical skills that are highly valued in the corporate world. This gap between academic learning and real-world application can hinder their performance and career progression.
  5. Job Search Challenges: Finding entry-level positions that match their skills and interests can be difficult for freshers. Additionally, navigating the job application process, writing resumes, and preparing for interviews can be daunting without prior experience.
  6. Pressure to Perform: Freshers often feel pressure to prove themselves and meet high expectations in their new roles. This pressure can lead to stress and anxiety, especially if they are given significant responsibilities early on.
  7. Limited Career Guidance: Without experienced mentors or career advisors, freshers may struggle to chart their career paths and make informed decisions about their professional development.
  8. Work-Life Balance: Balancing work responsibilities with personal life can be challenging, especially for freshers who are still adjusting to the demands of the corporate world. Long hours, tight deadlines, and workplace pressure can impact their overall well-being.
  9. Recognition and Validation: Freshers may feel undervalued or overlooked in the workplace, particularly if their contributions are not recognized or appreciated by their colleagues or superiors.
  10. Adapting to Change: The corporate world is dynamic and constantly evolving. Freshers must adapt quickly to changes in technology, industry trends, and organizational priorities to stay relevant and competitive.

Despite these challenges, freshers can overcome them by leveraging their strengths, seeking mentorship, continuously learning, and staying resilient in the face of adversity.

  1. Focus on Transferable Skills – While freshers may lack direct job experience, they often possess transferable skills gained through education, internships, volunteer work, or extracurricular activities. Highlighting these skills on resumes and during interviews can demonstrate to employers your ability to adapt and learn quickly.
  2. Networking: Building a professional network can open doors to opportunities that may not be advertised. Attend industry events, connect with alumni, and engage with professionals on platforms like LinkedIn. Networking can provide insights, mentorship, and potential job referrals.
  3. Tailored Resumes and Cover Letters: Customize your resume and cover letter for each job application to emphasize how your skills and experiences align with the role. Use keywords from the job description and highlight achievements that demonstrate your capabilities.
  4. Interview Readiness: Prepare thoroughly for interviews by researching the company, understanding the role, undergoing interview skills training and practicing common interview questions. Showcase your enthusiasm, communication skills, and problem-solving abilities during the interview process.
  5. Continuous Learning: Stay updated on industry trends, technologies, and best practices. Pursue online courses, certifications, or workshops to enhance your skills and make yourself more marketable to employers.
  6. Seek Feedback: Request feedback from mentors, peers, or interviewers to identify areas for improvement. Constructive feedback can help you refine your approach and become a stronger candidate in future job applications.
  7. Stay Persistent and Resilient: Rejection is a common part of the job search process, especially for freshers. Stay resilient, remain positive, and continue applying for opportunities that align with your career goals. Persistence often pays off in the end.
  8. Problem-Solving Skills: Adaptable freshers are adept at problem-solving and finding creative solutions to challenges they encounter. They approach obstacles with a positive mindset, viewing them as opportunities for growth and innovation rather than setbacks. This mindset enables them to overcome hurdles more effectively and contribute positively to their teams and organizations.
  9. Flexibility in Roles: Freshers may not always land their dream job right away. Being adaptable allows them to be open to different opportunities and roles within their field. They can leverage their transferable skills and willingness to learn to excel in diverse job functions, even if they initially envisioned a different career path.
  10. Navigating Change: The corporate world is dynamic, with constant changes in technology, processes, and market trends. Freshers who are adaptable can quickly adjust to these changes without feeling overwhelmed. Whether it’s learning new software, adapting to a different work environment, or embracing new strategies, adaptable freshers can easily pivot and thrive in evolving circumstances.