In the mid-1990s, online shopping via e-commerce was in its infancy. But today things have changed and has taken a drastic turn. There is exponential growth in this kind of market and one of the biggest reason is, our encounter with pandemic. Personally I don’t remember going out for shopping in last 2 years. We are six people in our family , all are in different age groups and I can confidently say that online shopping is being popular among all age groups.
Reasons for Online shopping popularity are :
- Huge variety of products
- Better prices with greater discounts and offers
- Easy shopping and discreet shipping
- Quick and easy replacement and refund of products
- Fast delivery
- Zero Human touch
- Easy Comparison with other similar products
- Detailed description about the products and vendors
- No sales pressure
So, when advantages overpower the shortcomings then why won’t people prefer online shopping?
Ecommerce is growing fast. The rapid adoption of smartphones, easy and affordable access to technology, and the convenience of shopping from anywhere, at any time are the major reasons for the rapid growth of online commerce. In E-commerce business buying and selling completely depends on the internet. Therefore, digital marketing gets into the picture, as it is the only medium to support E-commerce business to grow.
Continue reading “Four Digital Marketing Channels Aids In ECommerce Growth”
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