#BlogchatterA2Z : “V” – Visual Communication ( A2Z of Image Management)

Hi Everyone,

Here I am with my 22nd post for #BlogchatterA2Z challenge. Visual Communication is the key to manage positive image. As you all know Image Management is all about developing your inner strength and at the same time reflect them on the outside through appearance. While reflecting the inner strength outside one needs to create powerful first impression with stronger visual communication through appearance.

Verbal communication depends on words and sound. Nonverbal communication occurs through sight and touch. It is silent, visual communication,  an immediate and important communication skill that plays a major role in everyday interaction. Call it what you like, your visual image, personal appearance or self presentation communicates to one and all within view, as well as to yourself. You cannot NOT communicate!  Your clothes make a statement without saying a word. Your clothes speaks before you do.

By its very presence, the visibility of clothing is accessible to others. Purposeful or not, this allows clothing to make statement, to project or reflect message about the wearer and the situation, occasion or activity. There is no such thing as neutral appearance.

For example, in her book, The Language of Clothes, Allison Lurie explains,  “Long before I am near enough to talk to you on street, in the meeting, or at a party, you announce your sex, age and class to me through what you are wearing, and very possibly give me important information or (misinformation)  as to your occupation, origin, personality, opinion, tastes, sexual desire, and current mood. I may not be able to put what I observe into words, but I register the information unconsciously, and you simultaneously do the same for me. By the time we meet and converse we have already spoken to each other in an older and more universal tongue. “

There is something called as universal elements of visual image. These three distinct elements combine to create personal appearance or the visual image and the message to be perceived :

  • Clothing including accessories
  • Grooming including body hygiene, hair, slim, nail care and makeup
  • Body language, including figure out body type, personal coloring, posture, eye contact, facial expression, gestures, manners and  etiquette.

Together ,these elements create a unique and memorable image of you, either as a first impression or an image that comes immediately to the minds of those who know you. Impression formation based on assistance is automatic and instantaneous. We form impression and make assumptions or judgements in seconds.

Semiotics is the science is signs. Clothing functions as a system of signs. Specific characteristics, traits or design details in clothing serve as signs, symbols, cues or clues to make a statement, to communicate a message. The meaning of specific clothing cues depends on the meaning of the total outfit. Any and every detail speaks out, although the meaning of the be unclear and the interpretation may be inaccurate.

For example, some individuals may wear a Geek cross to symbolize religion belief, others however, may wear a necklace with these symbols out of pure aesthetic interest.

Clothing and image cues are not static but ever- changing. The specific statement message or meaning changes according to, the characteristics cues or combination of cues, the people involved, the social context or the historic period in time.

Many people do not even notice non verbal cues, do not understand them and therefore do not value them. This lack of awareness in called Dyssemia. Different people notice different cues depending on their background, and historic position in time. Until you have a need,  an interest or need to know, your may miss the cue.

Learn to read or listen to what a person’s nonverbal image cue are saying, then compare with their verbal words. You are looking for harmony, agreement or consistency between the two. Research reveals that when there is a difference between what we say and how we look, people tend to believe the image cues, not the words.

Something called the halo effect occurs when one or a few noticeable cues create a bridge to the assumption of additional cues, positive or negative. The greater the difference in dress and grooming the more contrary the impression formation.

The best you can’t be a fake or phony. You don’t have to create a façade or pretend to be someone you are not. You have got to be yourself and project or reflect the real you. You may simply have to be yourself more consciously , purposefully and continuously that you have been in the past. A successful image is an invitation to become acquainted with the person inside.

This post is part of#BlogchatterA2Z challenge.

To read my previous posts checkout here A ,B ,C ,D ,EFGIJ.K,L,M,N,OPQRST , U

@ Swati Mathur

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#BlogchatterA2Z : “U” – Utilize Face Shape Evaluation to Accessorize (A2Z of Image Management)

Hi Everyone,

This is my 21st Post for #Blogchatter A2Z challenge and as promised today I will be sharing tips to accessorize according to your face shape. Please checkout my previous post on Face Shape Evaluation , to know your face shape. One thing I would like to share before I begin with the tips, there are many faces which are of a combination, making typical shape name impossible. Identify whether the face is rounder, straight, longer, shorter, wider or narrower than ideal.

Once you have determined your face shape, you can start to determine what looks best on you. From glasses and earrings to hair and makeup, these are the ideals to help you look your best!

There are general rules that apply to any face shape that can be extremely helpful:

  • Every face shape has beautiful qualities! Through hair, makeup, and accessorizing, you can highlight the most beautiful and unique parts of your face!
  • You should use accessories to counter the shape of your face and avoid creating too much sameness.  If your face is round, you should look for glasses that are more squared in order to avoid making the face appear even more round. If your face has a lot of angles, you should wear earrings with softer shapes to offset your angular face features.

Oval Shape

Pic courtesy : Shutterstock

If your face is oval, congratulation!   Your face shape has been deemed the most desirable. Your face shape is extremely versatile and can accommodate most accessories and hairstyles with ease. Your face is oval if it tapers from top to bottom with a forehead that is wider than your chin. You may or may not have prominent cheek bones as well.

While the opportunities may seem endless, the only thing you should really avoid is doing anything dramatic that would make your face appear anything other than oval. Avoid haircuts that create too much bulk at the top of the head, which can elongate your overall face shape. Basically you can carry off everything with an ease.

Round Shape

Round faces tend to have soft features and people probably think you’re younger than you actually are. The most flattering glasses and earrings for round faces will be those that are more rectangular in shape.  Since your face is likely on the short end, you should avoid sunglasses that are too tall and take up too much space on your face. For hair, shorter lengths look great on you as well as longer cuts. Avoid hairstyles that create width (bushy at sides) including cuts that are one length, too blunt, or too short, rounded bangs or straight bangs and voluminous.

For makeup, you should do contouring on the outsides of the face and highlighting on the lengths in the center of your face to make it long elongated. Eyebrow arches can also add length to the face.

Pic Courtesy : GlamBox airbrush cosmetics

Oblong Shape

Oblong face shapes does follow the general rules as you face shape isn’t really round or angled like the others. Roundness is generally encouraged to help create width. Glasses should have some roundness to their frame. Long earrings should be avoided, but round studs and hoops are your best friends. Avoid long, straight hair as it repeats your face shape. Cover some of forehead with bangs, add width at cheeks and light tagging at the sides.

Your makeup should highlight the widths of your face and contour the heights of your face to reduce length of your face . To counter and create illusion of oval shape your neckline, collar or necklace should lead attention outwards line horizontal, wide and square.

Pic Courtesy : Informative mart

Square Shape

The most flattering accessories for your face are round or oval. These shapes create softness and you should avoid the harsh edges of square or geometric angles.

Glasses should be rounded or curved while earrings can be long, but should remain feminine.

The goal of your hairstyle should be to create softness and avoid blunt or boxy cuts. Cover hairline and jawline with softly waved or curled hair. High side part and if you want to go for bangs go with diagonals .As far as makeup is concerned to create an oval affect by draw more attention to the center of your face while softening the edges. To counter and create illusion of oval shape your neckline,  collar or necklace should lead attention down like, vertical, V-neck, open collars and narrow lapels.

Pic Courtesy : Shutterstock

Inverted Triangle Shape

Accessories should be focused on complimenting width at the top of the face, and creating more width at the bottom of the face. Necklaces that are horizontal wide, rounded design and square or round bright bold earrings will compliment . Glass frames can be soft features and round, avoid predominant frames, preferable rimless and write frames. Go with the horizontal wider, scoop, bateau, square, rounded necklines.

You have one of the rare face shapes that can pixie cut, but can also have long hair with the right layering. Avoid heavy hairstyles such as thick, short bangs or short bobs. In makeup contouring under the cheekbones and towards the temples will help narrow the widest part of the face.

Diamond Face Shape

Accessories should work towards narrowing your and cheeks widening your chin. Avoid narrow-framed glasses and focus on bottom-heavy earrings that create the illusion of width near your chin. Soft square, cat eye and oval with light frames will go well with your face shape. For your hair, a deep side part can help offset the sharp angles of the forehead and chin. Avoid close cut out pulled back add it exposes scream angles of face.

For make up apply matte blush to the apples of your cheeks and contour your temples. This will narrow the widest part of your face while also making your chin appear wider. Wear neckline which is wider, to make you look fuller at the bottom of your face.

Rectangle Face Shape

Going back to the basic rules we outlined, the most flattering accessories for your face are round or oval. These shapes create softness and you should avoid the harsh edges of rectangle or geometric angles. You should apply makeup to create softness. Repeat the same make up rules of square face shape.

To give the illusion to bring your face shape closer to oval, have a hair cut of short to medium length, low side part try covering some part of forehead with bangs which will reduce the lengthen of your face. Accessorize with neckpiece that are horizontal wide, rounded design with short to medium length. Go with rounded to oval gold frame avoid repeating you face shape.

Pic Courtesy : Pinterest

Triangle Face Shape

As other face shape the aim is to bring your face shape closer to oval which is so called ideal, accessorize with long vertical neckpiece, small studs or sleek long earring which will not let you look wider at the bottom of your face. Hairstyle with low side part to make it look little wider with short to medium length. Go with rectangular, oval and aviators glass frames. To bring attention downwards wear vertical, v shaped or u shaped to open Collar necklines.

Leverage makeup to narrow the widest part of your face and widen the slimmest. For an everyday makeup look for this face shape, a little bronzer and blush can really enhance the other features on your face and create some instant dimension, but to turn it up a notch with contouring, we’ll need to strategically highlight and contour different areas of the face. Same rules can be applied for someone who has Trapezoid Face Shape.

Hope these tips can help you leverage your beauty quotient!!!!!

This post is part of#BlogchatterA2Z challenge.

To read my previous posts checkout here A ,B ,C ,D ,EFGIJ.K,L,M,N,OPQR, S, T

@ Swati Mathur

#BlogchatterA2Z : “T” – Time to know your Face Shape (A2Z of Image Management)

Hi Everyone,

This is my 20th post for #BlogchatterA2Z challenge. Today I am sharing with you different Types of Face Shapes. All those who are reading my post do analyze your face shape by reading my guidelines. Once you are done..stay tuned to my next post where I will be giving you tips on right kind of accessories, neckline, eye wear and haircut for all types of face shapes to look appropriate and attractive.

There are some things about your body that you should know for example: your blood type, things you are allergic to, and your face shape, to name a few. The last one may seem like no big deal, but knowing if your face is oval, square, or round can help you get a more flattering haircut, look more natural when you get fillers, find perfectly fitting glasses, accessories that suits you and makes you look more attractive and neckline in your clothing which looks more appropriate.

Typical Face Shapes ( Characteristic Traits)

Oval / Ideal face shape

Softly curved ideal, face is longer than wide. Proportions considered traditionally ideal. Length about one and a half times the width at cheeks.

Oblong face shape

Curved at forehead, jaw and chin. Face is longer than wide. Equal width across forehead and jaw. Looks longer and narrow than ideal.

Round face shape

More curved/rounded than ideal. It is as long as it is wide, equal width, equal length and width. Rounded at forehead, cheeks, jaw and chin. Shorter and wider than ideal.

Rectangle face shape

More angular/straight than ideal. Loner than wide. Equal width across forehead, cheeks and jaw. Squared hairline and jawline. Longer and narrower than ideal.

Square face shape

More angular/straight than ideal. Face is as long as it is wide, equal length and width. Equal width across forehead, cheeks and jaw. Straight at side, squared hairline and jawline. Shorter and more antidote than ideal.

Triangle face shape

More angular/ straight than ideal. Narrower at forehead than jaw. Narrower forehead than ideal. Wider at jaw and flatter chin than ideal.

Inverted Triangle face shape

More angular/straight than ideal. Wider at forehead than cheeks and jaw. Narrower at jaw and chin than ideal. (With widow’s peak hairline, may be defined as “Heart” shape)

Diamond face shape

More angular/Straight than ideal. Narrower at forehead, jaw and chin. Wider at cheeks. Narrower forehead, jaw and chin than ideal.

Trapezoid face shape

More angular/straight than ideal. Narrower at forehead and wide at jaw. Relatively straight, angles at sides. ( May be defined as “Pear” shadow).

Knowing your face shape can also show you which parts to deemphasize. If you have a square jaw, you can use contouring makeup to soften the edges and help create more roundness. In order to determine the shape of your face, begin by brushing back your hair so that your bone structure is exposed. Stand approximately twelve inches from your mirror and remaining still. Follow the guideline I have provided here and find out your face shape! Viola!!


This post is part of#BlogchatterA2Z challenge.

To read my previous posts checkout here A ,B ,C ,D ,EFGIJ.K,L,M,N,OPQR

@ Swati Mathur

#BlogchatterA2Z : “S” – Style Scale – Personal/Professional (A2Z of Image Management)

Hi Everyone,

This is my 19th post for #BlogchatterA2Z challenge. And I am really excited to share with you all, “The International Style Scale” which was introduced by Judith Rasband . It shows the art and science of dress with style and integrity. This style scale helps to know that there are differing degrees on a continuum or scale between dressing up and dressing down, between formal and casual dress in work place.

We need to become aware of the factors or variables that account for difference in dress and the statement or message that clothes communicate to you and to others. These factors are the elements of design,  lines, shape, colors, texture and patterns.

It is a fact of life. We have expectations about people’s clothing and appearance for specific times and occasions based on what is socially and culturally acceptable for the time and place, or upon experience alone. For example,  you would interpret a man dressed in tuxedo seen on the occasion of wedding differently than if your see the man wearing a tuxedo on the occasion of an informal backyard barbeque, and still differently if you saw him in a tuxedo and mask on the occasion of Halloween party.

Value conflicts between people, such as parents and child or employer and employee can occur because the individual disagree on their expectation of appropriate dress. The workplace is known for attention to professional appearance. Not all people want to comply, and yet by dressing to meet the expectations of those you work for and with, you can create a more positive first and lasting impression about yourself and your abilities. You can establish or maintain your credibility and exert a more significant influence.

In general, there are four types of business or work enviornments, each with typical expectations about appearance. With thought and practice, you can create an attractive, appropriate appearance for both you and the workplace, an image that will help you achieve your goals and contribute to your continuing success.

At the top of the scale is the Tailored Level of dress,  or Level 4  with more formal looking clothing. They ate designed with straight lines, angular shapes, darker colors with strong dark/light contrast, firm fabric and small scale geometric patterns. They are traditionally more structured, form fitting, matched, layered and include a collar. They communicate authority, ability, stability and a more formal manner.

At bottom of the scale is Untailored Level of dress,  or Level 1, more casual looking clothing. These clothes are designed with curved lines, rounded shaped, lighter color with less talk/light contrast, soft pliable fabric and larger scale rounded pattern. They are traditionally unstructured, lose fitting, unmatched, unlayered and without a collar. They communicate authority casual, relaxed, friendly, informal manner.

Within the opposite even of Tailored and Untailored are the Softly Tailored and Casual Tailored levels of dress perfectly appropriate for business casuals roles and occasion.  They are mix the tailored and untailored design element mentioned before.

Softly TailoredLevel 3 clothes feature predominantly tailored design elements mixed and softened with some untailored design elements. The message they communicate are accessible, influential, capable, less formal and dependable.

Casual TailoredLevel 2 clothes feature predominantly untailored design elements mixed and strengthened with some tailored design elements. The look are more casual ,by degree. The message they communicates are approachable, functional, flexible, informal, relaxed and consistent.

At some degree within the four levels you identify your preferred style of dress, appropriate for your values, your personality, body build, coloring, budget and so on. You then adapt, modify and adjust that style according to your lifestyle, role mood and occasion, be it social or professional. People are smart to include a range of clothes in their closet that allows and encouraged a range of occasion within their own lifestyle. This makes life more interesting, more fun, more fulfilling, at all stages of life.

Message communicates first to the wearer and thank to the viewer, affecting the way the wearer think, feel and acts or behave and then the way the viewer reacts or respond. Within each level are choices of color, fabric and pattern used in combination to create subtle degree of difference in your mood and message. Each level allows for authentic, appropriate, attractive and affordable, classic and creative combination.

This post is part of#BlogchatterA2Z challenge.

To read my previous posts checkout here A ,B ,C ,D ,EFG, I, J.K,L,M,N,OPQ, R

@ Swati Mathur

#BlogchatterA2Z : “R” – Recommended guidelines for a Quick fit style selection for fabulous fit (A2Z of Image Management)

Hi Everyone,

Now here I am with my 18th post for #BlogchatterA2Z challenge. Today I will give you tips to get that perfect fit that you are looking for in dressing.

Where there is a will there is an “Attitude”!

  • Learn to accept yourself as you are, never let your weight get in your way.
  • Learn to dress the body you are living in now – today.
  • Learn that you don’t have figure flaws nor figure faults. You have figure variations, variations from that so called ideal that doesn’t really exist.
  • Learn to sit, stand and walk tall
  • Learn that it’s not just to look slimmer, but to look well proportioned and balanced.
  • Learn that it’s a matter of emphasis, how to counter and camouflage.
  • Learn that it’s not just the clothing style lines and shapes but fabric, and patterns as they interact to influence your goals.
  • Learn that it is not just the piece of clothing you choose, but how you put them together.

It is not what you wear, it’s how you wear it-it’s all in the wearing!

Fit begins when you select a garment style. If the garment style doesn’t accommodate your figure type in the first place, you have a little chance to achieve a fabulous fit. For example, an A- line skirt may not accommodate a triangular figure type with large side thighs, and an hourglass shaped shirtwaist dress with a fitted midriff yoke is not likely to accommodate a diamond figure type who carries her weight between the midriff and high hip, no matter what the size.

If the garment size does accommodate your figure type, it’s likely it will flow easily over later body area for a fabulous fit, and possibly workout alteration or only minimal alteration. Style that accommodate usually feature some design ease or added fullness in larger body areas.  For example, a flared skirt is more likely to accommodate the large side thigh of a triangular figure type and a float dress that features a loose empire waistline and soft hanging gathered skirt below offer a “safe” or “quick fit “style for a diamond figure type.

Save yourself time and frustration. Avoid those wardrobe orphans that hang in so many closets, unloved and unworn, a waste of precious time, money and effort. Learn to recognize the garment that matches most nearly your general figure type. This will be your “Quick Fit” style most likely to accommodate your figure type and generally without any alteration. Remember appropriate fitting ease is essential, so as not to expose your body.

Moving beyond “Quick Fit” style, “Smart Fit” and “Alternative Fit” style becomes an attractive option when carefully selected with design details to balance the figure and if altered to include enough ease in larger body areas.

Light weight layering is another option that works fabulously to camouflage and counter figure variations we don’t want the World to focus on. Some general guidelines:

  • For 2nd layer shirt, skirt, pants and dresses allow 2 or 4 incres of fitting ease around the bust/back and hip/buttocks areas.
  • For 3rd layer jackets, vests, sweater, tunics and dusters, allow 5 to 6 inches of fitting ease around larger body areas.
  • For 4th layer coats allow 7 to 8 inches of fitting ease around these larger body areas.
  • Fitting ease allowed around the waist in 1/2 inch, we seem to prefer a snug fit here.
  • Fitting ease allowed around the upper and lower arm is approximately 2 inches.
  • Fitting ease allowed below the underarm is generally 1/2 to 1 inch.
  • Fitting ease allowed below the crotch is generally 1 to 1/2 inches.

Hope these tips will help you in selecting clothes which fits you best and flatters your body.

This post is part of#BlogchatterA2Z challenge.

To read my previous posts checkout here A ,B ,C ,D ,EF, GIJ.K,L,M,N,OP, Q

@ Swati Mathur

#BlogchatterA2Z : “Q” – Qualities one needs to look for while selecting clothes (A2Z of Image Management)

Hi Everyone,

This is my 17th post for #BlogchatterA2Z challenge. Here I am talking about qualities you need to look for while doing clothing selection. Here I will be discussing about for A’s of clothing:

  • Authentic
  • Appropriate
  • Attractive
  • Affordable

The effect of your clothing and appearance is something you can analyze or evaluate and generally control or manage, in much the same way you manage your other resources – times, money, meals and so forth.

No one expects you to be handsome or beautiful. What people do expect is for you to appear attractive and appropriate. While there is no one and only right way to look,  attractive and appropriate,  are words to keep in mind when selecting your clothes. When dressed attractively and appropriately, we need to feel more confident, at ease and act appropriately. When not dressed attractively or appropriately, poor actions tend to follow suit. Rather than dressing by habit, impose, imitation ,pressure,or trial and error, dress as a result of thoughtful decision and choices.

Think in terms of dressing appropriately for:

  • The occasion, situation, or activity and in relation to propose and goals.
  • The person, the people or the group you will be, or wish to be involved with, their mood, values, attitude, and interests. 
  • You as an individual, for your physical body, your personality, mood, values, attitudes, and interests.

Time and attention to the message you create with your clothing and appearance are important in three general situation:

  • When the other person does not know you.
  • When the other person’s opinion or reaction to you is important to the achievement of your goals., any you want org need to influence the opinion or action of another person.
  • When your mood or confidence level needs a lift to boost self confidence.

A few such occasions include the first day of class, a blind date, a job Interview, an appearance in court or the day you have to present a report, make a sale, or participate on a committee. Occasions that demand a more authoritative appearance include job interviews and personal appraisald, first meeting with the client and so on.

Clothing and image management is one of the fastest and most effective ways to build self-esteem, to boost self-confidence, to reflect ability, and to increase credibility.  Image management is an effective way to attract others, to encourage them to regard you favorably and with continued interest. If you want to be successful you have got to look successful in all your roles.

Personal and Professional Dress Standards

The 4 A’s – Giver yourself A Perfect 4.0

Occasionally , casual clothes are exactly right. Imagine, however, wearing only T-shirts and jeans all the time – at any age. You immediately limit the range of feelings that a variety of clothes can stimulate, reflect or project. Putting forth no thought or effort in dress, you gradually lose the ability to coordinate or create attractive and versatile outfits. Looking and feeling only comfortable and very casual, you gradually become psychologically uncomfortable with people in situations where dressier clothes are the tradition. Feeling uncomfortable you gradually limit your association with those people. Wearing extremely casual clothing everyday, you never look special. You never feel special. All occasions are the same. You are always the same. Facets of your personality and potential are not discovered and not developed. Experience supports the finding that when people stop dressing for different occasion they stop doing, going and being. Consider, that when you give some thought and effort to dressing in a variety of ways for a variety of mood and occasion, you become more creative, individual, confident and competent. Positive interaction and productivity increase. You are more likely to become self-actualized and to accomplish your goals.

Keep all this in mind and follow your heart!

This post is part of#BlogchatterA2Z challenge.

To read my previous posts checkout here A ,B ,C ,D ,EFGIJ.K,L,M,N,O, P

@ Swati Mathur

#BlogchatterA2Z : “P”- Principles of Design (A2Z of Image Management)

Hi Everyone, 

This is my sweet 16th post for #BlogchatterA2Z challenge and here I am with one of the most important and critical aspect in Elements of design. And it is all about Principles one needs to follow or know about various elements of clothing designs. Design principles are a way to give structure to design work and meaning to the piece.


An asymmetrical figure can appear more nearly symmetrical and well balanced when wearing clothing with asymmetrical lines or shapes, or be wearing the clothing in an asymmetrical way. The asymmetry of the body becomes less noticeable as more attention goes to the clothing where in clothing becomes dominant and body becomes subordinate. Men’s shoe jackets and sportcoats are designed with hip pockets on both sides of the jacket and a chest pocket on the left side of the garment to create asymmetrical balance. A boldly patterned skirt can balance the appearance of a larger bust area, while a patterned scarf or skirt yoke can work to balance larger hips and legs. Larger areas of color can become tiresome and larger areas of bright color can even become bothersome. The law of areas is a time tested guidelines that states larger areas of color are more pleasing if balanced in combination with proportionally small areas of another color.

Proportion and Scale

To appear balanced, the size of clothing and accessory shapes needs to be in proportion and scale with the body size and shape or form, including the bone structure. Compare the size of the body and the size of clothing and accessories, their overall size and the size of each detail. For example, the smaller the body and bone, the smaller and fewer the design details must be. If proportionally too large, they appear to overwhelm a smaller body. Size, however is relative. What appears large on a small scale body may appear small on a large scale body. Select fabric textures that are proportionally in scale with your figure. Thick, bulky, heavy fabrics on a small figure will over power the person because of the exam contrast in size and weight. Mission is the guide word.

Rhythm and Emphasis

Interior shapes can repeat and reinforce or contrast and counter the outline of the garment or the body. Your choice to reinforce or counter the body depends on your judgement about your body and on your fashion goals. Interior shapes can influence the appearance of height, width and weight, depending on placement, size and line direction. Angular shapes repeat and emphasize the animosity of the body. They counter the roundness of the figure. Curved shapes repeat and emphasize rounded body curves. They counter of soften the angularity of a figure. Interior foreground shapes call attention to themselves and to the specific area they are placed. They can also draw or divert attention away from a specific body area. Use them only in place where you want to draw attention and therefore emphasize. Texture can be used to draw attention away from a particular figure variation and towards a more flattering area of emphasis. Structural and decorative lines that are well placed lead the eye throughout the garment in a smooth, continuous, rhythmic movement. They do not compete with one another for attention.

Harmony and Unity

Related areas, shapes or forms should be consistent. Interior structural and decorative lines on the top of a garment should line up with those on the bottom. When they don’t, vertical eye movement is interrupted and attention goes to the horizontal jog, emphasizing width. To know more about harmony you can see here.

The principles of design are the rules a designer must follow to create an effective and attractive composition and buyers should consider these principles while buying, to look more attractive and presentable.

This post is part of#BlogchatterA2Z challenge.

To read my previous posts checkout here A ,B ,C ,D ,EFGIJ.K,L,M,N,O

@ Swati Mathur

#BlogChatterA2Z : “O”- Optical Illusions in Elements of Design (A2Z of Image Management)

Hi Everyone,

Here I am with my 15th post for #BlogChatterA2Z challenge. An illusion is a false perception or interpretation of something we see-through something that describes our eye when we look at it. An illusion makes something look quite different than it really is. Regardless of the facts,  and according to our mind’s eye, we tend to believe the illusions.

Let’s talk about Optical illusions in elements of design-

Fabric and Texture

Fabric and texture can be manipulated, steamed and layered to create illusions. A general goal is using clothing as a resource is, you select and arrange fabrics and textures in ways that enhance the body,  in ways that makes the figure appear more nearly ideal.  Fabrics can be used in ways that emphasize the most attractive lines and shapes of the body, and camouflage or counter those body lines and shapes you consider less attractive, in effect minimizing or eliminating them. Thick, bully, fuzzy or fluffy fabric can be expected to add visual weight to the body.

For example firm fabric tends to hold or support a garment’s shape, allowing the garment shape to be dominant, while a thin, soft, drapable fabric can fall closely around the body, now allowing the body form to become dominant. Differences in fabric texture cause garments of the same style look quite different when made up in deferring fabrics.


A general goal is using clothing as a resource is you select and arrange design shapes in ways that enhance the body,  in ways that makes the figure appear more nearly ideal. Clothing lines and shapes can be used in ways that emphasize the most attractive lines and shapes of the body and camouflage or counter those body lines and shapes considered less attractive, in effect minimizing or eliminating them. You can modify or alter the illusory effects of shape with your use of the interrelated elements of design: line, color, texture and pattern. This requires you to plan and evaluate the effects of each element in the total design.

For example bigger floral shapes on any garment makes you look broader and bulkier while small shape floral patterns can reduce visual size and weight of your body.


Line can be created, arranged and controlled to create illusions. Be aware, however not everyone perceives optical illusions in the same way or to the same degree and some not at all. Depending on eyesight, cultural background, personal experience, attitude and imagination, perception will vary. A general goal in using clothing as a resource is to select and arrange design lines in ways that enhances the body, in ways that make the face and figure appear more nearly ideal. Use clothing lines in ways that lead the eye or direct attention where you want it, that emphasize the most attractive lines of the body and camouflage or counter those lines we consider less attractive. Optical illusion are easier to control if you learn some of the illusions that relate directly to clothing. It is reassuring to know that specific type and directions of lines can be relied on to create specific effects or illusions. When you know what illusion you want to create, you will know better how to do it.

For example. To add visual weight and widen a thin upper torso, choose a rugby shirt with its wide horizontal stripes, or to visually lengthen and slim a thick midsection, choose a long vertical, center front zipper closure, or to visually slim a full rounded body, don’t dress it in full rounded clothes, counter the roundness with straight design lines.


A fabric weave or surface texture often gives the appearance of a pattern or vice versa, the fabric pattern creates a definite visual texture. In all cases, either the pattern, the surface texture or the light reflection factor must be dominant.

For Example, corduroy creates textural stripes. Gabardine forms a diagonal twill, so does denim. A vertical cable knit creates stripes in a sweater. A jacquard weave can introduce beautiful textured flowers on cotton, linen or silk.


Color is very good at creating illusions. Regardless of the facts, and according to our mind’s eye, we tend to believe the illusion that color creates. By recognizing the illusions that color create, you can select and arrange to create the illusions you want, they can be used to reinforce attractive personal coloring or undesirable effects of colors. Colors are seldom seen alone. They appear to change as they are seen in combination with other colors.

Warm colors can make cool colors appear cooler. Cool colors can make warm colors appear warmer. For example blue-green eyes may appear more green when blue clothing or eye shadow is worn. Light colors can make medium to dark colors appear darker. Dark colors can make medium to light colors appear lighter. For example, facial skin will appear lighter next to dark colored clothing. Bright colors can make medium to dull colours appear duller. Dull ,muted colors can make medium to bright colours appear brighter. For example, medium blue eyes will appear brighter when a slightly duller blue sweater or eye shadow is worn and vice versa.

The size of a colored area has marked influence on the way the color will be perceived. The larger the colored area, the more consistent the color will appear. The smaller the area , the more easily it appears to change.

Hope this information can help you create the right illusion you want to create.

This post is part of #BlogchatterA2Z challenge.

To read my previous posts checkout here A ,B ,C ,D ,EFGIJ.K,L,M,N

@ Swati Mathur

#BlogChattetA2Z : “N” – Need analysis to make sure your clothes are in harmony with your lifestyle and personal style (A2Z of Image Management)

Hi Everyone,

Here is my 14th post for #BlogchatterA2Z challenge. This is something which every Image Consultant has to do before he/she recommend anything to his/her client. And that is “Need Analysis of client’s Personal style and Lifestyle”.

Long before you begin planning a cluster, go shopping, or evaluate your wardrobe, you need to identify the factors contributing to your own lifestyle and personal style. We have more clothing options today than ever before. The time is right to choose what works for you,  for the way you live and the way you need or want to look and be seen. To guide you in your choices, examine your lifestyle and personal style.

Personal style puts the focus on the person, forgiving who you are and develops in response to your lifestyle, you’re personality traits and moods, your values, attitudes, and interests,  your body build and personal coloring. Personal style is evident in the usual clothes you choose to wear and the way you usually choose to wear them, how you consistently put the clothes together to meet your needs, in ways specific or unique to you. It’s not just the clothes that counts, it’s the way you wear them, your way. Personal style is an acquired quality that develops from within and evolves over time. Add you observe, imitate and learn from the styles of others, you edit those observations and ideas to fit your personal needs. You, in essence, become a visual composite of many people and many styles, ultimately projecting a unique image of yourself, changing according to what you need, what you love and feel comfortable about wearing.

It is not enough, however, to rely on such a general definition of style. It’s too vague. We need specific. Discovering your personal style comes right down to the nitty-gritty of deciding what specific characteristics of dress and design you are most comfortable wearing most of the time and feel you could wear for the rest of your life. Personal style implies a consistency in the selection of lines, shapes, colors, patterns and texture. The specific degree of each of these details of dress communicate your personality traits and reflect your values, attitude, interest and lifestyle as they project to self and others an Image of the person within. This is personal style.

Personal style may reflect a women as daringly dramatic , daintily demure or a delightful blend in between, as super sportive, radiantly romantic or a surprising and complementary combination of both, as a traditionally classic conservative, a trend setting free spirit or a marvelous mix in between.

And if you think this applies to women only, think again. A man’s personal style may project him as being macho or mellow , traditional or trendy, shabby or sharp – simply a reflection of lifestyle and individuality.

For some, the discovery and decision about dress come almost intuitively. They seem to have an inherent sense of what feels and looks “right” for them. For others it takes conscious effort to become more aware, to study and to experiment.

Personal style is not something you are born with, can borrow or buy. Regardless of how you acquire yours it takes years of living, learning and experience to develop a style of your own.

Factors that influences your lifestyle can be identified as

  • Place where you live
  • What the climate is like
  • Mood or atmospheres in your home and workplace
  • Pace of life in your home and workplace
  • Personal, professional and social roles, activities and occasions in your life
  • Listing of your minimum goals to be achieved within the next one to three years
  • Knowing your clothing budget or allowances

Personal style and Lifestyle once analyzed it becomes easy for anyone to select the kind of clothes that will suit them. So what are you waiting for, identify your personal style and flaunt your clothes!

This post is part of #BlogchatterA2Z challenge.

To read my previous posts checkout here A ,B ,C ,D ,EFGIJ.K,L,M

@ Swati Mathur

#BlogchatterA2Z: “M”- Makeup, Make down, Make over (A2Z of Image Management)

This this my 13th post for #BlogChattetA2Z Challenge and I am half way done. Three cheers for all the challengers and Blogchatter.

Let me tell you an instance that made me realize little makeup is not bad if that can uplift the way you feel, act and others response towards you.

I have always maintained that without a bit of makeup, I am at plain as a “mud fence”. I was in a hurry one Saturday and decides I couldn’t take time to put on my face. I was feeling good about life in general, so I headed out on errands add my very plain, unpainted self. Minutes later, in a local department store, I was confronted by a former student. “Swati ma’am, she loudly exclaimed for the whole store to hear. “It really you! How marvelous. You really are as plain as you said you were! “

I smiled at smug looking shoppers, thought beautiful thoughts, reminding myself that beauty comes from within and bear a hasty retreat.

On days when I am going to be out in the World, I find it’s smart to take a little time to put on my face. There is a real difference in a way I look work makeup add well as how I feel and in the way others respond to me.

The purpose of making up has a logical order about it, so you can learn to do much of it quickly and by habit. Don’t feel you have to follow a set number of steps rigidly or that you must use all of your makeup all of the time. You may choose to use more on a social occasion to create greater visual presence or to appear more glamorous. You may choose to use less and appear casual for active shorts or an at-home occasion. You have options.

Basic makeup procedure includes using moisture/protestant on your clean face, before applying any actual makeup. This step seals in moisture and provide a barrier film to protect your skin from the environment. A light lotion will do nicely for day and make a marvelous makeup base.

Wait a few minutes and then, as a general rule, start your makeup applications at the top of your face and work down to avoid smearing.

  1. Foundation makeup, while not essential, is applied first. Foundation evens out skin coloration and can change apparent skin color. Skillfully applied, it can camouflage blemishes. Some foundations provide protection from the sun. Choose foundation to match your skin coloration, dot it onto your face, and blend smoothly in an up and outward direction. When using foundation, less is always best.
  2. Under-eye concealing cream camouflage undertones and evens out skin color,as it moisturize the under eye area. Light skin women are advised to choose concealing cream a tint lighter to camouflage dark areas. Avoid ghostly white concealing creams. Blend smoothly ,in an up and outward direction.
  3. Powder sets foundation makeup, evens out skin coloration, camouflage minir blemishes and soften the appearance of makeup by eliminating any shine. It is an natural looking alternative in place of foundation. Course loose translucent powder to match your skin type. Pies or brush on lightly, using a cotton ball or cosmetic brush. Smooth and blend powder work a cotton ball or brush, in a down and outward direction to avoid brushing facial hair up.
  4. Eyebrow pencil adds color to harmonious hair and grow coloration, fills in brows and can correct eyebrows shape and length. It, too, Can create illusion about face and eyes shape. Choose the color to coordinate with brows and hair color. Brush brows in an up and outward direction to smooth and shape. Full in spare areas with delicate pencil strokes, in the direction of hair growth. Trapper to nothing at the outer end of the brow. Rebrush. About thick, heavy application.
  5. Eye shadow adds both guys and value contrast. It emphasis your eyes and create illusion about eye and gave shape. Cream types are easier blend they moisturize your eye lids. Course the color to coordinate with eye anger clothing color. Spooky to the eye lid and below the brow bone. Blend smoothly in an upward and outward direction, diminishing to nothing just below the brow bone. Lightly powder the area to set shadow and prevent creasing.
  6. Eye liner ads value contrast along the edge of the eyelid and emphasizes the eyes creating the illusion of larger eyes. Choose the color to coordinate with hair, eyes and clothing color. Draw a smooth line along the edge of the upper eye lid and slightly into the upper eye lashes. Rapper to nothing towards the center or the inner corner of the eye. Repeat on the lower eyelid. About underlining the lower lid only, as it creates an unbalanced effect. Avoid joining upper and lower at the outer corner.
  7. Mascara adds value contrast on light skinned women. It emphasis the eyes, while softening the appearance of eyeliner. Choose the color to compliment personal coloring. Look straight forward and stroke color in an upward direction, on the unedited of your upper lashes. Stroke individual upper and lower lashes with the top of the brush.
  8. Blush adds warm colors to the cheeks and imparts a healthy glow to your whole face. It draws attention to the eye color and emphasizes eye color and created illusions about facial contours. Choose the color to coordinate with skin, lip color and clothing color. Using a soft brush, apply blush upward and outward direction over your cherk bones. Blend smoothly with the brush or a dry sponge. Avoid applying too close to the noise or jaw. Avoid circles or streaks of blush.
  9. Lip liner adds hue and value contrast. It define and corrects the lip line while it emphasizes the lips. Course the lipliner in the same or slightly darker shade as lipstick color. Trace the outline of your lips, reshaping only if necessary for better balance and proportion.
  10. Lipstick adds hue and value contrast to emphasize the lips,as it moisturise the lips. Choose a color to coordinate with skin, blush and clothing color. Apply lipsticks at the area inside the lip liner, stroking from center to corners. Avoid an uneven or smeared line.

Famous last words to maintain beautiful skin, remove make up nightly and cleanse your face. You will be glad you did!

This post is part of#BlogchatterA2Z challenge.

To read previous post checkout here A ,B ,C ,D ,EF, G, IJ.K,L